The Challenge


Sustainably, safely and economically feed 10 billion people by 2050

Growing Population

2019: 7.7 B people in the World (Asia Pacific accounts for 4.6 B or 60%)

2050: 9.7 B people forecasted (Asia Pacific would account for 5.2 B or 54%)

Sources 2019: UNESCAP, UN

Finite Resource

2019 Earth Overshoot Day: 29 July 


"Food demand makes up 26% of the global Ecological Footprint."

Record Food Loss and Waste

1.3 B tonnes / year


or 1/3 of all food produced for human consumption

Sources 2019: UNESCAP, UN

Food Security and Nutrition

"With nearly half-a-billion of the world’s undernourished people living in Asia-Pacific – and with the 2030 deadline for Zero Hunger just a decade away –the Food and Agriculture Organization of the United Nations (FAO), the United Nations Children’s Fund (UNICEF), World Food Programme (WFP) and the World Health Organization (WHO) are calling for urgent actions to address hunger and malnutrition in all its forms."


Source 2019: UNICEF, WHO, WFP, FAO

Planetary Boundaries, Climate Change

The need for a "regenerative and distributive economy".

Overshoot of the planetary boundaries.  The current extent of anthropogenic pressure on each of the critical Earth system processes is quantified , using either one or two variables for each fo the nine dimensions of the ecological ceiling.  The centre of the circle demarks the pre-industrial state of each Earth-system process (0% pressure) and the ecological ceiling demarks the point of transition (100%) between the safe zone within the boudary and the risk zone beyond the boundary.

Source 2017: THE LANCET