BOB Financial and CreditAI launch Co-Branded Credit Card exclusively for Farmers

Updated: Mar 10

· Unnati – the co-branded Credit Card will offer cashless credit convenience to farmers

· The card can be used for purchasing agricultural inputs from Farmer Producer Organisations (FPO), who are part of CreditAI’s closed-loop system


Mumbai – 8th March 2022: BOB Financial Solutions Limited (BFSL), a wholly owned subsidiary of Bank of Baroda (BoB), and CreditAI Fintech Pvt Ltd (CAI), a Singapore and Bengaluru based farmer digitisation and credit scoring company have launched Unnati – a co-branded credit card exclusively for farmers. The card has been launched as a contactless offering on the Visa network.


The Unnati Credit Card will empower Farmers to avail agricultural inputs in time and at any-time during the cultivation cycle. Farmer Producer Organisations (FPOs) will further help farmers understand and avail the benefits of this card. The Unnati Credit Card will work in a ‘closed-loop system’ with an ‘end-use monitoring’ feature to both enable and trace agricultural credit to its last mile.


On the left: Sangram Nayaka (CEO, Credit AI). On the right: Shailendra Singh (MD & CEO, BOB Financial Solutions Limited) at the launch of Unnati credit card.

CreditAI’s proprietary mobile app and inputs shop management system will ensure that the end use of credit is primarily for purchase of inputs at FPO owned input sales shops. The Unnati Credit Card is uniquely designed to allow farmers to use credit on rotation basis so that it avoids delays in renewals. Initially, a base credit limit will be provided and over time, once the farmer’s credit profile improves with more transactions and repayments, the limit could be increased based on the farmer’s personal credit score and their actual cultivation needs.


CreditAI aims to positively impact the lives of hundreds of thousands of farmers, aided by the Unnati Credit Card, which will first be launched in Karnataka and later scaled across Maharashtra, Andhra Pradesh, Telangana, Tamil Nadu and other states in India.



Sangram Nayaka (CEO, CreditAI)

Speaking at the launch, Mr. Sangram Nayaka, CEO, CreditAI saidIndian Agri sector is in a phase where it is ready to adopt innovations not only in the way cultivation is done using farm mechanisation and automation or sale of produce online, but also in the way farmers are now banking and accessing credit through digital platforms. The situation smallholders face is high interest loans which can be dire with just one bad loan causing them to lose their farm. On the other hand, lenders too have underwriting challenges for this segment. That’s the very reason penetration of digital lending has not picked up pace as much as in the urban segments.”


To overcome these challenges, CreditAI has designed a secure closed-loop cashless network to ensure Financial Institutions can seamlessly deploy credit using CreditAI’s unique platforms. Repayments are easier and consistent. On the other hand, there is an enormous potential in the FPOs space for credit facilitation on the inputs side and produce trade. “CreditAI is on that path to enable and strengthen the network of farmers and FPOs”, he added. “Leveraging on this opportunity and space in the agri credit and lending segment, we have partnered with BFSL to create Unnati, the ‘Co-branded Closed Loop Credit Card system’ focussed on the rural and agri sector. We are sure this innovative Credit Card offering will make agri credit much easily accessible to farmers.”


The latest FPO to join the CreditAI network KALPATARU Agriculture Farmer Producer Company Limited

Talking about the launch, Mr. Shailendra Singh, MD & CEO, BFSL said “We are excited to partner with CreditAI, a Fintech in the agricultural space. CreditAI is doing commendable work in bringing technology closer to the Famers through the FPOs’ closed loop networks. The Unnati co-branded Credit Card will bring seamless access to credit to farmers, as per the requirements of their cultivation cycles. To ensure that the farmers, many of whom will be new to digital or cashless credit, are protected from misuse of their credit card, Unnati will run as a Closed Loop Program and the card can only be used for agriculture related inputs from the respective FPO network. We thank CreditAI for coming up with this idea and also offering to be involved across the entire customer lifecycle, from identification to onboarding to customer education and repayment assistance. We have also offered a very low rate of interest, should the farmer not be able to repay the entire outstanding in one go. We believe that all the above measures will help in adaptation of cashless credit among the famers and this program will create another example of forward-looking, tech enabled interventions for Bharat. We are very excited and hopeful about this unique program targeted at the overall progress or Unnati of farmers.”


Sujai Raina, VP & Head-Business Development at Visa India, said “Visa is committed to being a network that works for everyone, everywhere; as such we are delighted to partner with BOB Financial as they launch this innovative, inclusive digital payments solution with CreditAI. The Unnati Credit Card will offer farmers easy access to credit aligned to their needs and by leveraging the Visa network, it will also provide them a means to make seamless and secure payments.”


CreditAI team and Dhairya Sachdev representing The Yield Lab Asia Pacific

CreditAI’s success in developing its technology would not have been possible without the investment and support from The Yield Lab Asia Pacific. Claire Pribula, Co-founder and Managing Director of The Yield Lab Asia Pacific said, “We are pleased to have been able to provide the necessary early-stage capital, and relevant seasoned subject matter expertise to support CreditAi’s journey through to commercialization. Smallholder farmers provide 80% of the world’s produce. This roll out with BOB Financial is a critical first step to supporting smallholder farmers to produce more sustainably. CreditAI will have a highly scalable impact by reducing borrowing rates significantly, rapidly extending loans to farmers where previously not possible, achieving high repayment rates and positively impacting millions of farmers and their families.”

About BOB Financial Solutions Limited

BOB Financial Solutions Limited was established in the year 1994. It is a Non-Banking Financial Company, wholly owned by Bank of Baroda. The Company’s primary business is in credit cards with its key differentiator being simple, easy-to-understand products that are fairly priced and efficiently serviced. A pioneer in the space of credit cards, BOB Financial offers an array of products catering to all segments of customers. It is leveraging state-of-the-art technology to provide unique payment solutions to its customers.


For more information, visit www.bobfinancial.com


About CreditAI Fintech Pvt. Ltd.

CreditAI Fintech Pvt Ltd is based out of Singapore and Bengaluru. CreditAI is able to provide in-depth insight into the farmer's activities and transactions, which creates a greater understanding of the farmer's needs. Together with forward looking partners like Bank of Baroda and Visa, CreditAI is able to bridge the gap between farmer's loan needs and financial institutions risk analysis.

For more information, visit www.creditai.co

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement.


Learn more at www.visa.com


About The Yield Lab Asia Pacific

The Yield Lab Asia Pacific Fund based in Singapore is part of the global network of The Yield Lab Venture Capital Funds investing in innovative AgTech early-stage companies. The Yield Lab to date has invested in 72 AgTech companies across Asia Pacific, North America, Latin American, Europe. We identify and accelerate impactful disruptive innovations across all aspects of the agriculture industry with the mission to comprehensively address the ever-growing global food security issues with sustainable solutions. With our unique deep science and industry subject matter approach allowing our portfolio companies to complete commercialization of their innovations, and then through our vast The Yield Lab network, move them quickly around the globe, reaching their optimal addressable market, and highest valuation. Our goal is to sustainably outpace the nutritional and economic needs of the world through innovation that reverses the diminishing supply of natural resources and safely increases the availability of affordable nutritious food for all.


For more information, visit www.theyieldlab.asia



Some Facts and Market Data:


India is an Agrarian economy with nearly 60% of its population engaged in agriculture and allied activities for livelihood either directly or indirectly. There are more than 150 million registered agricultural land holdings of which 70% are Small and Marginal Land holdings. In ‘Budget 2021’, the government raised the farm loan target to Rs 16.5 lakh crore (USD 220 Billion) for fiscal 2022. The opportunity size of Indian Agriculture sector is more than USD350 Billion currently and growing.


On the other hand, as of 2021, there were nearly 100 thousand scheduled banks in India, including around 98 thousand comparatively small rural and urban cooperative banks. The bank account penetration reached around 75 percent, whereas the online banking penetration is expected to reach 50 percent by 2025. If we are to look at Innovative Financial products and Credit products’ penetration, they are focussed in the urban sector and making tremendous effort to reach out to rural market specifically targeting Agri as a priority sector. Except Kisan Credit Card product, currently there are no agri-focussed credit products in the market.


The Government of India has approved and launched the Central Sector Scheme of “Formation and Promotion of 10,000 Farmer Producer Organizations (FPOs)” to form and promote 10,000 new FPOs till 2027-28 with a total budgetary outlay of Rs.6865 Cr.


For further information, please contact:


Perfect Relations - Sneha Joshi | +91 9833004482 | snehaj@perfectrelations.com



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